A/B testing on HubSpot: how to do it on your pages
HubSpot has built-in A/B testing on some plans, but with tier and flexibility limits. With Donnu, you test any HubSpot page with clear statistics, without depending on the right plan.
HubSpot CMS hosts landing pages and site pages, and lets you add code in the header through settings. Donnu comes in there and applies to your pages, with an anti-flicker snippet under 6KB. You are not stuck with native A/B testing, which usually requires higher tiers.
How to install Donnu on HubSpot
- Via the site header code. In HubSpot site settings (Settings, Website, Pages), add the Donnu line in the site header HTML field. It applies to the domain pages.
- Via Google Tag Manager. If you use GTM with HubSpot, fire Donnu as a Custom HTML tag.
- Publish and confirm. Publish the pages and use the Donnu checker to confirm the snippet was detected.
What to test on HubSpot
Campaign landing page
Test the headline, the promise and the main image. It is the number one lever on a lead-gen landing page.
Form
Test how many fields the HubSpot form asks for and the text above it. Less friction usually means more leads.
CTA and offer
Test the button text and the offer line. Donnu builds the variation by clicking on the page itself.
Frequently asked questions
- Does HubSpot not already do A/B testing?
- It does, but native A/B testing is usually limited to higher plans and certain page types. Donnu tests any page with clear Bayesian statistics, regardless of your HubSpot tier.
- Does Donnu clash with HubSpot tracking?
- No. Donnu runs as a separate snippet and applies the variation incrementally. HubSpot tracking keeps working normally.
- Do I need a dev to install on HubSpot?
- No. It is pasting one line in the site header HTML field. The rest is done in the Donnu visual editor, no code.