A/B testing on Instapage: how to do it on your pages
Instapage is a landing page builder with built-in A/B testing, strong for paid traffic campaigns. Donnu complements it: it tests any page, including those not on Instapage, with transparent pricing.
Instapage hosts landing pages and lets you add scripts in the header. Donnu comes in there to test your pages with clear Bayesian statistics, and also runs on pages outside Instapage, in a single dashboard. The snippet is under 6KB with anti-flicker, so the ad page does not flicker.
How to install Donnu on Instapage
- In the page header code. In the Instapage page settings (JavaScript and HTML, or header code), paste the Donnu line in the head.
- Via Google Tag Manager. If you use GTM on the landing pages, fire Donnu as a Custom HTML tag.
- Publish and confirm. Publish and use the Donnu checker before sending traffic to the page.
What to test on Instapage
Headline and promise
Test the landing page headline and subtitle. It is the change that moves paid traffic conversion the most.
Form
Test how many fields the form asks for and the text above it. Less friction usually means more leads.
CTA and social proof
Test the button text and showing testimonials or a guarantee badge closer to it.
Frequently asked questions
- Does Instapage not already do A/B testing?
- It does, within its own pages. Donnu adds value when you want to test with clear Bayesian statistics and also run tests on pages outside Instapage, all in one dashboard, without switching tools per channel.
- Do I need to host the page on Instapage to use Donnu?
- No. Donnu runs on any page. You can test your Instapage pages and, in the same dashboard, test pages from your main site.
- Does the test hurt ad speed?
- No. The snippet is under 6KB, loads async and has anti-flicker, so the ad page does not flicker.