A/B testing on Wix: how to do it with header code
Wix is a closed platform, so A/B testing on it goes through the custom code feature. With Donnu, you paste a snippet in the header and run tests without depending on a Wix app.
Wix builds the site on its own platform and lets you inject code through settings. Donnu comes in as a header snippet and applies to the whole site. The snippet is under 6KB with anti-flicker, so the page does not flicker, and if Donnu is down, the visitor sees the original version.
How to install Donnu on Wix
- Via Custom Code. In the Wix dashboard, go to Settings, Custom Code, add code in the Head, on all pages, and paste the Donnu line.
- Via Google Tag Manager. If you connected GTM to Wix, you can fire Donnu as a Custom HTML tag there.
- Publish and confirm. Publish the site and use the Donnu checker to confirm the install. It tells you right away if the snippet was detected.
What to test on Wix
Hero and headline
Test the headline and subtitle of the first fold, the change that moves conversion the most on any Wix site.
Main button
Test the text and color of the action button. Donnu edits it right on the published page.
Gallery and order
Test the order of images and blocks above the fold on product or service pages.
Frequently asked questions
- Do I need a Wix app to A/B test?
- No. Donnu is a snippet pasted via Wix Custom Code. You do not depend on a Wix app store app or a premium testing feature.
- Does Wix Custom Code require a paid plan?
- Yes. The Wix custom code feature usually requires a Premium plan. With it enabled, Donnu install takes minutes.
- Does the test slow the Wix site down?
- The snippet is under 6KB and loads async, with anti-flicker. If Donnu is down, the site simply shows the original version.