A/B testing by platform

A/B testing on WooCommerce: how to do it on your store

WooCommerce runs inside WordPress, so it inherits the same care (cache and page builder) and gains an edge over closed stores: you can test from the product page through the checkout, with no platform restriction.

WooCommerce is WordPress dressed as a store: themes, plugins and a cache plugin almost always in front. Unlike closed platforms, the WooCommerce checkout is yours, so you can test every step of the purchase. Donnu installs with an anti-flicker snippet under 6KB, no extra heavy plugin, and never leaves the store broken.

How to install Donnu on WooCommerce

  1. With WPCode. Install the free WPCode plugin, create a header snippet and paste the Donnu line. It applies to the whole store, with no theme editing.
  2. Via Google Tag Manager. If you already use GTM on the store, add Donnu as a Custom HTML tag on all pages.
  3. Tune the cache. Exclude the Donnu snippet from the cache plugin defer and combine, so anti-flicker works. The checker confirms the install.

What to test on WooCommerce

Product page

Test the add to cart button text, trust badges near the price and the image order. It is the heart of e-commerce conversion.

Cart and shipping

Test the free shipping line, the highlighted coupon and the progress bar toward a minimum-spend discount.

Checkout

Since the WooCommerce checkout is yours, test reducing fields, showing security seals and reinforcing the guarantee near the pay button.

Frequently asked questions

Can I test the checkout on WooCommerce, unlike Shopify?
Yes. The WooCommerce checkout is fully yours, so Donnu tests from the product page to payment. On closed platforms the checkout is usually restricted, on WooCommerce it is not.
Do I need an A/B testing plugin for WooCommerce?
No. Donnu is a snippet pasted via WPCode or GTM. That keeps the store lighter than running another heavy PHP plugin.
Does the test slow the store down?
No. The snippet is under 6KB, loads async and has anti-flicker. If Donnu is down, the store shows the original version, never a broken page.

A/B testing on every platform →