Blog

Donnu A/B Blog

Complete, honest guides on CRO, A/B testing and experimentation. The most complete articles on the web, no fluff. (page 9 of 17)

CRO

Does A/B Testing Affect How AI Engines Cite Your Site?

A/B testing and AI citation: why client-side tests are invisible to AI crawlers, what changes server-side, and how to test GEO without fooling yourself.

CRO

Generative Engine Optimization (GEO): The 2026 Guide

The complete guide to generative engine optimization (GEO) in 2026: how AI search changes CRO and SEO, what research shows works, and how to test it.

CRO

Getting Executive Buy-In for an A/B Testing Program

How to get executive buy-in for A/B testing: the three real objections, the ROI model with its honest ceiling, and the pilot that settles the argument.

CRO

Experiment Documentation: A Repository Nobody Ignores

How to build an experiment documentation repository people actually use: the fields to record, how to make it searchable and what a duplicate test costs.

CRO

How Many A/B Tests Should You Run Per Month?

How many A/B tests per month your traffic can support: the capacity formula, a live calculator and a worked example from sample size to annual wins.

Analytics

Attributing Revenue to Your A/B Test Winner

How to attribute revenue to an A/B test winner: RPV vs total revenue, seasonality, high-ticket outliers and annualized incremental revenue.

CRO

The Experimentation Roadmap Template (Free)

A ready-to-copy experimentation roadmap template: the columns that matter, PIE and ICE scoring, and the sample size check almost every backlog forgets.

Experimentation Culture

How to Build an Experimentation Culture (2026)

A practical experimentation culture framework: executive sponsorship, roles, test velocity, the learning repository and the organizational maturity ladder.

Analytics

First-Party Data and A/B Testing in a Post-Cookie World

First-party data A/B testing: what browser storage limits and consent really cost you, how identity loss inflates sample size, and what to fix first.